Data Feeds / POI Visitation Data
POI Visitation Data
POI visitation data derived from our location data feeds by matching device events to points of interest, with place name, category, and brand on every record.
Sample record (illustrative)
{
"device_id": "3f2a9c1e-7b4d-4e21-9a0c-5d8e6f1b2a47",
"event_timestamp_epoch": 1765289470,
"poi_name": "Example Coffee Co.",
"poi_category": "coffee_shop",
"poi_brand": "Example Coffee Co.",
"latitude": 41.88532,
"longitude": -87.62281,
"country_iso2": "US"
}What's in the feed
Each visit record pairs a device event with the place it matched. Fields can be mapped to your schema.
Configuration options
Scope visits to the places, markets, and cadence your product needs.
POI visitation data FAQ
What is POI visitation data?
POI visitation data shows when mobile devices visit points of interest such as stores, restaurants, and venues. Each record includes the place name, category, and brand.
How is visitation derived?
It is a derivative feed. Device location events from our location data feeds are matched to points of interest to produce visit records.
Which places and categories are covered?
Visits are attributed by POI name, category, and brand. Talk to our solutions team about coverage in your markets and categories.
Can I combine it with other feeds?
Yes. POI visitation data pairs well with Location Data Feeds and Audience Data using the same device IDs.