Complementics Privacy Policy
Effective Date: August 15, 2025
*Please click HERE to opt-out of selling your data.
Introduction
ECONTEXT.AI LLC dba COMPLEMENTICS, headquartered at 116 W Hubbard, Suite 201, Chicago, IL 60654 ("ECONTEXT.AI LLC dba COMPLEMENTICS" "we," "us," or "our"), provides data services to companies and organizations. These services include the collection, processing, and licensing of location-based and device-based data and related analytics (the "Services").
This Privacy Policy explains how we collect, use, store, share, and protect personal information in two primary contexts:
- Visitors to our website at www.complementics.com (the "Site"); and
- Individuals whose information we collect from third-party sources such as Publishers and mobile applications that integrate our Code or otherwise provide us with data (collectively, "Apps").
This Policy also describes the choices you may have regarding our use of your personal information and the rights available to you under applicable privacy laws, including the General Data Protection Regulation ("GDPR") and U.S. state privacy laws.
Key Terms
- Advertising ID: Device-level identifier assigned by operating systems (e.g., Apple IDFA or Google Advertising ID).
- Data Aggregators: Third-party companies that supply data to ECONTEXT.AI LLC dba COMPLEMENTICS, including personal data.
- Devices: Internet-connected mobile devices such as smartphones or tablets.
- Personal Information (Personal Data): Information that identifies or is reasonably capable of identifying an individual or device. Examples include device identifiers, IP addresses, precise location data, names, and email addresses.
- Publishers: Providers of Apps or websites that integrate with our Services.
- Code: App Publishers may integrate Code into their Apps to collect and transmit data to us.
- Services: ECONTEXT.AI LLC dba COMPLEMENTICS's offerings, including data licensing, analytics, audience segmentation, and Code functionality.
- Site: Our website at www.complementics.com.
- Server-to-Server Partner: Partners who transmit data via direct server-to-server transfers rather than through Code.
- Installation ID: A non-advertising identifier assigned by some Apps to a device to identify an installation.
- System Location Services: Device-level services (e.g., GPS) that allow Apps to collect location information.
- App Tracking Transparency / Opt-Out Controls: Device settings on iOS or Android that enable users to limit access to Advertising IDs or opt out of interest-based advertising.
1. Who We Are
ECONTEXT.AI LLC dba COMPLEMENTICS collects, aggregates, processes, and licenses location-based and device-based data. We provide insights into movement patterns, audience segments, and aggregated analytics to clients in industries such as advertising, financial research, urban planning, public health, and market analysis.
2. Information We May Collect
A. Through Our Services (Devices & Apps)
- Precise location data: GPS, Wi-Fi, and cell tower data, including timestamps.
- Identifiers: Advertising IDs, Installation IDs.
- Device metadata: Device model, operating system, system settings, carrier, and time zone.
- Network information: IP address, connection type, network codes.
- Event data: Timestamps, app usage metrics.
- Inferences: Audience groupings or interest profiles (e.g., "sports fan").
B. From Site Visitors
- Information you provide directly: Name, company, email, phone number, or messages submitted via forms.
- Automatically collected data: Browser type, referring/exit pages, pages viewed, timestamps, and device data.
- Cookies and web beacons: Information collected through cookies, pixels, and other tracking technologies.
3. How We Use Information
ECONTEXT.AI LLC dba COMPLEMENTICS, or its customers who receive the data, may use information for the following purposes:
- Analytics and insights: Generating reports on movement trends and behavior.
- Advertising and audiences: Creating audience segments, enabling targeting, and providing ad attribution and measurement.
- Service operations: Operating, maintaining, and improving the Services, including debugging, testing, and fraud prevention.
- Security and compliance: Detecting and preventing abuse, fraud, or unlawful activity.
- Business purposes: Customer communications, billing, corporate transactions, and legal compliance.
- De-identification: Creating aggregated or de-identified datasets for research and analytics.
4. How We Share Information
We may share data with:
- Customers and Clients: Advertisers, agencies, analytics providers, researchers, and others who license our Services.
- Service providers: Vendors supporting our operations (e.g., hosting, billing, analytics, marketing).
- Affiliates: Corporate subsidiaries and affiliates.
- Legal authorities: To comply with legal obligations or protect rights and safety.
- Business transfers: In connection with mergers, acquisitions, or asset sales.
- Aggregated data recipients: Third parties receiving anonymized or de-identified datasets.
5. Cookies and Tracking Technologies
We use cookies and similar tools for analytics, functionality, and advertising purposes. You may manage cookies in your browser settings.
6. Your Choices and Opt-Out Tools
- Device settings: Adjust device-level permissions for Advertising IDs and location services.
- Browser controls: Disable or restrict cookies.
- ECONTEXT.AI LLC dba COMPLEMENTICS opt-out: Submit requests at https://complementics.com/opt-out or email [email protected].
- Marketing emails: Unsubscribe via links in emails or by contacting [email protected].
7. Security
We maintain administrative, technical, and physical safeguards designed to protect data from unauthorized access, use, or disclosure. While we strive for robust security, no method of electronic storage is completely secure.
8. GDPR, UK GDPR, and European Privacy Rights
If you are located in the EEA, UK, or Switzerland:
- Legal bases for processing: Consent, contract performance, legitimate interests, or legal obligations.
- Transfers of data: Personal data may be transferred outside of Europe under Standard Contractual Clauses or other lawful mechanisms.
- Retention: Identifiers are typically deactivated within a set period unless retained in de-identified form.
- Your rights: Access, rectification, deletion, restriction, objection, data portability, and the right to lodge complaints with regulators.
To exercise these rights, contact [email protected].
9. Children's Privacy
Our Services are not intended for individuals under 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will delete it.
10. U.S. State Privacy Rights
Residents of certain U.S. states, including California, Virginia, Colorado, Connecticut, and Utah, may have specific privacy rights. These include:
- Right to know/access
- Right to deletion
- Right to opt out of sale or sharing of personal information
- Right to correction (where applicable)
- Right to non-discrimination
Metrics are available on the Deletion Metrics page.
California Residents: If you are a California Resident, please see the Addendum for California Residents' Privacy Rights for more information pursuant to the California Consumer Privacy Act ("CCPA"), which provides you with additional information and choices as to how we process your Personal Information.
Virginia Residents: If you are a Virginia Resident, please see the Notice to Virginia Residents, which provides you with additional information and choices as to how we process your Personal Information.
EEA/UK and Swiss individuals: if you are located in the EEA/UK or Switzerland, please see our GDPR Privacy Notice which provides you with additional information and choices as to how we process your Personal Information.
To exercise these rights, visit https://complementics.com/opt-out or email [email protected].
11. Retention and Deletion
We retain personal information only as long as necessary for the purposes described, or as required by law. Identifiers such as Advertising IDs are generally deactivated within a set period unless retained in de-identified form.
12. International Transfers
ECONTEXT.AI LLC dba COMPLEMENTICS is based in the United States. Where data is transferred across borders, we implement appropriate safeguards (e.g., Standard Contractual Clauses).
13. Third-Party Links
Our Site may contain links to third-party websites. This Policy does not apply to those third parties, and we are not responsible for their privacy practices.
14. Changes to this Policy
We may update this Privacy Policy from time to time. Material changes will be posted on our Site with a new effective date. Continued use of the Site or Services after the effective date constitutes acceptance of the updated Policy.