We’re proud of our Location Analytics offering. Why? Well, we’ve got a LOT of data. In fact, we just reached the 500 million mark for mobile devices from which we collect data globally. We are also smart about the way we collect mobile data, and our offering shows that. In addition to all this mobile data, we’ve got offline data on more than 110 million American households.
Here’s how we put it all together to bring a wide range of data options to partners we work with.
We have mobile data from the Tier 1 carriers globally but we also track Tier 2 carriers like Telefonica and Virgin Mobile – on more than 500M devices.
We use cellular triangulation so to track up to 25 events per day with foreground and background tracking. We can track up to 10 events per day with background tracking.
Where in the world…
To ensure accurate data, we use solid location tracking methodologies. We pull from GPS, Wi-Fi, and cellular triangulation sources to get our information. The result is accurate geolocation resolution, latitude and longitude information, time stamp and UTC codes, as well as country ID.
Footfall and much more.
Think of what you could do with this kind of location information. You could gain insights on what your competition is doing, or study how weather impacts sales in your seasonal locations. Test out ideas on increasing the curb appeal of your retail locations, or A/B test targeted mobile programs. There are a million ways to benefit from location analytics.
Want to learn more about it? We’d love to chat with you wherever you are in the world.