If you publish a website, extension, or app that sees a lot of traffic every month, are you optimizing that traffic as much as you possibly can? It’s hard work generating that much traffic – you should get the most out of it.

We can help.

Complementics Data Exchange

Our data exchange allows publishers to monetize their traffic by anonymizing and sharing behavioral data. All you must do is add a bit of JavaScript to your site, or implement our SDK to your app.

We developed our SDK in response to exchange members who were getting tired of downloading and sending reports and all the management time required. With the SDK, data is sent in real time without the need for reports and hassles. The Complementics SDK works with ADFA for Apple and ADID for Android.

What we collect

We collect a wide range of data and we make it possible for you to specify wat you want us to collect. From the basics such as partner and device ID, IP address, and SDK version, as well as location information and user interest data.

The data we collect is enriched and offered for sale via the exchange.

Publishers who participate in our program are paid monthly, or can work with us on a data share program. Our data is enriched through the eContext API (our sister company) and as the largest semantic text classification system in the world, it does a fantastic job of organizing data. You get a dataset that’s classified to 20 tiers, which can help you learn more about your audience and build more followers.

Want to learn more about our SDK? Download this PDF or visit our SDK page. Or just give us a shout – we’re happy to show you how it works – schedule an appointment here.

We’re proud of our Location Analytics offering. Why? Well, we’ve got a LOT of data. In fact, we just reached the 500 million mark for mobile devices from which we collect data globally. We are also smart about the way we collect mobile data, and our offering shows that. In addition to all this mobile data, we’ve got offline data on more than 110 million American households.

Here’s how we put it all together to bring a wide range of data options to partners we work with.

Mobile data

We have mobile data from the Tier 1 carriers globally but we also track Tier 2 carriers like Telefonica and Virgin Mobile – on more than 500M devices.

We use cellular triangulation so to track up to 25 events per day with foreground and background tracking.  We can track up to 10 events per day with background tracking.

Where in the world…

To ensure accurate data, we use solid location tracking methodologies. We pull from GPS, Wi-Fi, and cellular triangulation sources to get our information. The result is accurate geolocation resolution, latitude and longitude information, time stamp and UTC codes, as well as country ID.

Footfall and much more.

Think of what you could do with this kind of location information. You could gain insights on what your competition is doing, or study how weather impacts sales in your seasonal locations. Test out ideas on increasing the curb appeal of your retail locations, or A/B test targeted mobile programs. There are a million ways to benefit from location analytics.

Want to learn more about it? We’d love to chat with you wherever you are in the world.