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Patrick DeLoach

October 24, 2017 by Patrick DeLoach

Recently, a client reported to us that they saw an uptick of in-app purchases after using our enriched  mobile data to tweak their campaigns. We’re proud of the results of course, but the study is also helpful because it underscores some key advice: when processing unstructured data for consumer insights, make sure you’re starting with questions that correspond to your goals.

Mobile Data Demystified

In this case, the client came to us with partially-interpreted mobile data: they knew their customers showed an interest in gaming apps, but lacked the classification structure to identify trends in non-gaming app behavior. Since their goal was to focus marketing and promotions more directly to their customer’s interests, the question became: what other interests do these customers demonstrate? After all, “gaming’ is a broad term these days; you might not want to drop a Candy Crush player into the same box as a Grand Theft Auto pro.

So, to answer the client’s question, we ran their data through a topic classification system with 21 verticals and 500,000 total categories. Then, after each datapoint was classified as precisely as possible, we zoomed out the map from specific niche to general interest and found distinctive trends for health and fitness, dating, finance, and others. That gave us a much clearer behavioral picture than simply “gamer”. (For more information about topic classification, check out our sister company, eContext.)

How can classification help your mobile data strategy?

With goal-driven, professional enrichment, unstructured consumer data can offer an unvarnished look at your customer base. But before you go digging, it helps to know as clearly as possible what it is you’re digging for.

Learn more: Check out our mobile audiences products, or read a recent blog about our mobile audience network.

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And, of course, you can always contact us with questions.

 

Filed Under: Uncategorized Tagged With: data classification, mobile data, segmented data

August 11, 2017 by Patrick DeLoach

We’ve got a new look and feel at Complementics, powered by huge growth and demand for our Mobile Audiences Network. Let me give you a tour.

Our Mobile Audience Network

Complementics is all about mobile data. We’ve grown over the last few years and we’re now managing data from more than 500M devices globally, with a focus on North America, Latin America, Western Europe and APAC.

We’ve also expanded our data offering to include advanced Geofencing and International Audience insights. Our geofencing has been a used by financial services firms who are looking to get a jump on the competition, and by smart marketers in the travel industry who are looking to discover more about what people are doing when they’re visiting.

The result: better investments all around. Financial services people can get the research backup they need for important decisions, and travel professionals are now able to target their audiences more accurately, delivering ads and incentives that boost spend and engagement.

There are many reasons to buy our data – for one thing, we’ve got a lot of data, and or base of 500M devices is growing constantly. We’ve also got deep, enriched data.

One big advantage we pass on to customers comes from our sister company, eContext, the world’s largest semantic text classification engine, which helps us enrich data and deliver classification to 20 tiers.

Check out our Mobile Audiences Network to learn more about data we have for sale.

Results, results, results

In addition to all that mobile data, we also have offline information on more than 110 million U.S. households. This means we can provide deterministic matching with great detail so that you can have more meaningful results no matter what kind of data you’re looking for.

Incremental revenue made easy

The truth is, publishers love us too. We make it really, easy for publishers to anonymize and share data, helping them to create incremental revenue on the traffic they work so hard to get.

We recently introduced the Complementics SDK for publishers that makes participating in our program even easier. How easy? Check out our SDK page to find out.

Whether you’re buying, selling, or looking to enrich your own data, Complementics has a solution that will work for you. We’re happy to work with you on a solution that’s tailored to your needs – check out the site and give us call.

 

Filed Under: Uncategorized

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